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Eliminating gender violence is the aim of ‘16 Days of Action’, an annual international campaign which runs from 25 November until 10 December.

Established in 1991, the campaign raises awareness of the reality of gender based violence and pushes for positive change to increase women and girls’ safety. 

Levels of violence against women and girls continue to grow in Scotland.

The campaign continues to grow every year with more people getting involved and speaking out about gender-based violence.

Campaign dates

The 16 Days of Action run from 25 November, UN International Day of Elimination of Violence Against Women, to 10 December, Human Rights Day. The campaign spans these 16 days in order to highlight the link between gender violence and human rights.

The 16 days period includes other significant dates like International Human Rights Defenders Day (29 November) and World Aids Day (1 December).

Campaign aims

The 16 day campaign is an opportunity for individuals and groups around the world to call for the elimination of all forms of gender-based violence by:

  • increasing women's and men’s safety
  • highlighting the nature and prevalence of gender-based violence
  • raising awareness of gender violence as a human rights issue
  • strengthening local work to tackle gender violence

East Ayrshire Violence Against Women Partnership, and its member organisations, support the campaign and co-ordinate a range of activity to promote 16 Days of Action throughout East Ayrshire.

East Ayrshire Council is also an affiliated White Ribbon local authority area, with Councillor Jim McMahon acting as an ambassador.


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